In the tabloid article about jack the ripper by the evening news there does not seem to be much use of the stereotypical features of today’s newspapers for instance, I could not find one example of Puns, Invectives, alliteration, Compound nouns, Noun phrases, sexism, rhyme or colloquial language. But what it does use is things like ‘’House style’’ language, For instance ‘Horrid’ Rather than Horrible. In addition there is the use of emotive language such as ‘Almost miraculously’ or ‘Impenetrable veil of darkness’. Another feature used in jack the ripper that we would usually find in a modern day newspaper is familiar phrases, When the writer explains about how jack has evaded the police and their ‘efforts’ to stop him he uses the term ‘Cui Bono’ (To who’s benefit, NOT some guy who does the live aid concert), this Familiar phrase is not perhaps used as much in today’s media but was used more in those times when learning languages was a must. Another example of familiar phrases is the use of ‘pal’ it is used in such a way as to question the word itself but still use it in the right context to which it fits but is a phrase that was common in these times again. Emotive language is also used in the text but less in the text and only once in the title, by calling it the WHITECHAPEL HORRORS(horrors being the main word here) it is more emotive than saying for instance, The Whitechapel Murders.

I think the attitude expressed in this article is one of Moral Crusades if forced to choose one from the list because it uses language that is nearly emotive and perhaps not used commonly, words such as Mutilated. Then it goes on to maybe explain his reasons for it and talks about his ‘Bravado’.